Jeremy Powers & Focus Bikes in Iceland

We just returned from a stellar week long motion shoot in Iceland for Focus Bikes.  The concept was simple, take Focus’ new gravel bike, the Paralane, give it to National CX Champ Jeremy Powers and let him explore Iceland.  Iceland was a perfect location as it offers all the varied terrain the Paralane is meant to tackle; urban settings, endless gravel roads, climbs, and some single track.  Also, since it’s Iceland mine as well throw in some glaciers, epic skies, hot springs and a volcano or two.  Certainly Iceland did not disappoint, on top of the amazing locations production is a breeze and you can also rent Defender 110’s which you can then drive through deep water.

said Defender.


Jeremy taking it all in.


We found some hot springs.


The Volcano Huts were our first stop.


Wrapped up the final day of photography with some riding around Reykjavik